Working closely with ŠKODA we designed, developed and launched a staff facing iPad application across over 150 dealerships across the UK, giving ŠKODA retail staff the best digital tool to improve both the staff and customer experiences recognising that digital expectations have increased dramatically in recent years and now extend well beyond a brand’s website.
As part of a two-person design unit I was responsible for all aspects of visual design for the app, I created animated prototypes and worked closely with my UX counterpart and the development team.
ŠKODA dealership staff were heavily reliant on outdated software and traditional brochures to support their sales efforts. However, with the rapidly evolving digital landscape and increased customer expectations, these tools had become inadequate. New digital tools were needed to enhance both staff and customer experiences.
The challenge for Škoda was to design and develop a digital solution that would provide Škoda dealership staff with the tools to provide a higher quality, more knowledgeable, and more consistent experience to Škoda customers.
We have been aware of an industry-wide opportunity to make the customer buying experience more enjoyable, efficient and personalised. Through our work with Somo, we found a solution that clearly helps both the sales executive and customer, offering our customers a better experience whilst saving them time. We now proactively help customers compare our models with other brands on the market, which offers more transparency and shows our true confidence in the products we are selling.
Kirsten Stagg
Head of Marketing, ŠKODA UK
Working closely with key stakeholders at ŠKODA, we conceptualised, designed, and developed an iOS application tailored for iPads, specifically for use in showrooms across the ŠKODA UK retailer network. I was a member of a cross-functional team dedicated to design and development, employing an agile and scrum methodology to bring this project to fruition.
Designing an app with so many features necessitated a strategic approach centred on prioritisation and simplicity. Firstly, it was crucial to identify the core needs of the target audience. Understanding users helped in prioritising features that closely aligned with their requirements. Prioritising simplicity and intuitive navigation ensured that users could easily utilise the app's various functionalities without feeling lost.
Currently, the app has been strategically implemented in an extensive network of over 150 dealerships across the UK. Its presence serves to augment heightened engagement through user-centric design, notching up the overall quality of customer experience. Thus driving sustained involvement with the brand.
• Translating the newly updated ŠKODA UK brand identity from brand book to app release.
• I Led the UI effort, turning low-fidelity wireframes into pixel-perfect designs.
• Problem-solving UI constraints, such as limited imagery, (ŠKODA was in the process of generating new lifestyle imagery for all models)
• Supporting the dev team, including interaction behaviours and asset preparation.
• Creation and integration of new features, including model comparison and presentation mode.
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