The starting point

When the band first approached me, they already had a rough concept in mind, along with storyboards that hinted at the world they wanted to build. The imagery was evocative and compelling—like a fever dream, leaping from one unsettling image to the next. While the mood was clearly established, I felt that in its current state the video lacked a narrative. Without a narrative, there were no characters to connect with—no one to root for. As a result, there was little opportunity for viewers to become emotionally invested in the events unfolding on screen.

Expanding the concept

The same night I received the brief from Dog Rotten, I happened to be watching Pulp Fiction. Inspired by Tarantino’s iconic trunk shot, an idea began to take shape. I could blend a touch of ’90s crime cinema with the evocative imagery from the band’s storyboards. The next question was: who would populate this world? I turned to the song’s lyrics for inspiration. Once the Tarantino connection was established, I looked further into his oeuvre—this time drawing from From Dusk Till Dawn, particularly its desert setting and seedy locations. From this emerged our protagonist: an unfortunate butcher, besieged by a host of creatures determined to turn the tables and replace him at the top of the food chain.

Animatic

The next step was to map out the main narrative beats and align them with the structure of the song. It was during this process that the full story began to take shape, along with its supporting cast of characters. Characters like the rat emerged out of necessity—I needed a way to show the butcher being actively menaced while confined in the boot of the car. This required a creature that could move freely within such a tight space. What began as a practical solution became a happy accident: the absurdity of such a small creature behaving in a threatening way added a comical edge that helped bring the sequence to life.

Lip sync tests

Once the band approved the animatic, the focus shifted to figuring out how to deliver the level of quality I had promised. I had been ambitious with the number of lip-sync sequences, so I needed a smart, efficient solution to achieve a polished result. Adobe Character Animator proved to be the answer. By rigging a series of puppets (initially created in Procreate) I was able to sync them directly to a vocal track provided by the band. Once exported, the scenes were composited in After Effects and prepared for integration into the final edit.

Animation process

With the puppets in place, maintaining visual consistency across the project became essential. I was determined for the final piece to feel fully animated, but I also had to be realistic about what could be achieved within the available timeframe. The band were working to a fixed release schedule, and as the sole animator on the project, I needed to work efficiently.By looping key sections of animation, I was able to create the illusion of continuous movement without animating every second of the song by hand. While more time would have allowed me to push the boundaries further, I’m immensely proud of what was achieved and of the final result.

The reception

The response across YouTube and Instagram was overwhelmingly positive. Viewers repeatedly highlighted the creativity of the execution and praised the video’s “gnarly” visual style. Overall, audiences felt the animation was a strong and exciting addition to the band’s output. Working with Dog Rotten was a genuinely rewarding experience, and I hope the video helps introduce the band to new audiences—encouraging them not only to explore their music further, but to experience it where it truly thrives: live.

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Motion Graphics

UX/UI

MOTION

SERVICES

Motion breathes life into ideas, shaping abstract concepts into compelling visual naratives. Thoughtful animation, rhythm, and composition work together to guide attention, reveal meaning, and transform information into experiences that feel intuitive and engaging.

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Music & Socials

BRANDING

ANIMATION

MOTION

SERVICES

Music has and will always be an incredibly important aspect of my life. These animations celebrate that love No matter the scale or reach of the artist I find creating these small sequences incredibly fulfilling. It is my intention to create many more in the future

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Comic Book Illustration

ILLUSTRATION

SERVICES

I can pinpoint the moment I decided that I was going to draw comics to June 1996 (I was 12), I had just finished reading X Men Unlimited issue eleven. For some inexplicable reason, the image of Magneto on the cover compelled me to embark on a lifetime of compulsive doodling.

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Commercial Illustration

BRANDING

ILLUSTRATION

SERVICES

Illustration brings character and emotion to a brand, turning ideas into expressive visuals that feel both intentional and human. A storytelling tool that builds connection, reinforces identity, and enhances recognition over time.

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Storyboards & Presentation visuals

ILLUSTRATION

SERVICES

These illustrations are designed to engage and captivate audiences, they blend creativity and professionalism to heighten the impact of abstract concepts into tangible visual narratives, making complex information more accessible leaving a lasting impression.

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Deliahs Heart

ILLUSTRATION

ANIMATION

A chilling battle unfolds within the eerie confines of a graveyard, revealing a deadly clash between a relentless demon and a mysterious stranger. This atmospheric tale delves into the realms of dark magic, forbidden rituals.

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La Horla Collective

BRANDING

ILLUSTRATION

ANIMATION

MOTION

La Horla Collective hosts multimedia events spotlighting Brighton's alternative local talents. Experience an unforgettable evening of art, visuals, and live performance, all in one venue, offering the opportunity to connect with some of Brighton's most creative minds.

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The Crumlins

UX/UI

ILLUSTRATION

Natalie Burns approached me with an intriguing story inspired by her urban exploration adventures, particularly a visit to an abandoned mine. Captivated by the evocative atmosphere of the setting, she penned a children's tale titled "The Crumlins."

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Game Concepts

UX/UI

ANIMATION

MOTION

A small selection of mobile game ideas that I produced to practise my Aftereffects skills. While they may be simple ideas, I am proud of these little animations as they represent the rekindling of my love for animation as well as a desire to further develop my skills.

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